Building Mobility Awareness

Mobility is a universal right. To make sure we can fulfill this right, it is necessary to align on how we play and orchestrate the mobility game.

The global mobility game is played by every single person on every single trip they want to take. It is a continues challenge between supply and demand, between providers and users, and is orchestrated by public authorities.

Building Mobility Awareness aims to investigate how the mobility game is set up, what the different roles within the Open Mobility Ecosystem are and what we can do to fulfill the rights of every single and unique user.

We will use this table to clarify the different roles within the Open mobility Ecosystem.

Stakeholders Mobility provider Mobility User
B-B: Corporate Employer (Organisation) Employee
B-C: Private Point of interest (Destination) Visitor
B-G: Government (PA) Public Authority: City – Region – Local Citizen and Guest


The current mobility output can be described as a loose and non-combined offer of propositions of individual mobility options from different mobility services, provided through different channels. The propositions are  asset-driven and the options are not flexible or hard to compare.  The solutions offered to USERS are based on time schemes and fixed cost.

  • Public Authorities are focussing on the usage of infrastructure and influence users with subsidies.
  • Providers will push for the solution that facilitates their users best.
  • Users will use mobility as they know it.

We need to re-shape the way we think, we model, and we offer mobility.


This means that the public authorities need to think about the services they can provide their target group with in such a way that everybody is able to use transport and every single user is responsible for choosing the proposition that suits them best.

This also means that the public authorities need to influence the proposition in such a way that the generic output for a City/Region or a country is controlled and aligned.

PA need to take ownership on how to influence mobility options to control the propositions’ Accessibility and Liveability


Providers also need to take ownership on how their employees are using mobility.

Destinations and “Points of interest” should also take ownership on how to provide their users with mobility propositions.

The main outputs of Building Mobility Awareness will answer to the following questions:

  • What is the Open Mobility Ecosystem and how does it work?
  • What does the Open Mobility Ecosystem do for me?
  • What are the global benefits of the Open Mobility Ecosystem?


We will provide the pieces of the Open Mobility Ecosystem for all stakeholders to use and reach the target groups. We will not set up any direct communication to target groups or mobility users, as this would fall out of our scope.


This also means that we will work on advancing the Open Mobility Ecosystem to make sure the outputs are clear for all stakeholders.

  • Target Groups:
    • Customer journey and generic definition of target groups
  • Public Authority
    • Urban Development
      • Determining of usage (and non usage) of public space
    • Urban Management
      • License to Operate: tendering Mobility Service Providers
      • De-siloing mobility scope
    • For the Provider
      • Connecting & offering Mobility Services
      • Aligning on the right propositions
    • For the User
      • Acces to all options to choose from
      • My personal impact

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