MaaS: A global wave that’s starting to break

In this article published by ITS International, John Nuutinen, CEO of SkedGo, shares insights on the state of micromobility. Nuutinen believes that the future of scooters depends on city-specific factors, such as regulations and public sentiment. He emphasises the importance of adjusting expectations and creating models that work for each city. Despite challenges, Nuutinen sees scooters as revolutionary in providing first-mile/last-mile solutions.

SkedGo promotes the combination of e-scooters and public transit for efficient carbon emission reduction. Nuutinen discusses the constant evolution of the MaaS concept, highlighting the need for localisation and resonance with users. SkedGo focuses on delivering purpose-built solutions tailored to different groups and organisations, emphasising inclusiveness and improving lives. Nuutinen acknowledges the quantifiable benefits of MaaS, including time and cost savings, with a broader impact on efficiency and value delivery for local government agencies.

The article touches on the evolving commercial models of MaaS, with a focus on the corporate market seeking a return on investment. Nuutinen anticipates a shift towards greener transport options as cities restrict car use, citing the growing interest in lower-carbon alternatives. He emphasises the importance of transport hubs and vibrant services to attract people to mass transit. Nuutinen concludes by stating that MaaS must deliver more than just the basics, emphasising the need for purpose and value beyond ticketing and multiple transport modes. He expresses optimism about the global momentum of MaaS, marking a significant shift in mindset.