About Us

The MaaS Alliance (Alliance) is a public-private partnership working to establish the foundations for building a common approach to MaaS and unlocking the economies of scale needed to support the successful implementation and uptake of MaaS globally. The MaaS Alliance’s vision is to facilitate an open MaaS ecosystem that benefits users, societies, and the environment. To reach this goal, the Alliance brings together stakeholders from all sectors to enable the successful deployment of MaaS around the world.

The Alliance also contributes to policy-making, promotes the added value of MaaS to new stakeholders, monitors and shares information on MaaS market development, and supports the technical interoperability of services.The MaaS Alliance published its original vision in 2017 as the MaaS Alliance White Paper, giving guidelines and recommendations on creating a thriving MaaS ecosystem.

The White Paper highlighted the need for MaaS to be sustainable, inclusive, and based on collaboration between public and private partners working in an open ecosystem. Now that the Alliance has more experience with – and insights into – the evolution of MaaS, it is time to take a deeper dive into the subject.

Specifically, we aim to provide detailed information on how to support the development of an open and competitive MaaS market that delivers clear benefits to users, societies, and the environment.

The MaaS Alliance has gained significant new insights and ideas for developing user-centric, societally sound MaaS services by facilitating open and trusted knowledge sharing within the industry.

MaaS Alliance 10 years of Mobility Services

Andy Taylor
MaaS Alliance President

Over the past ten years, the MaaS Alliance has united key stakeholders—governments, transport operators, technology providers, and mobility innovators—to break down silos and build an open, interoperable mobility ecosystem. Through collaboration, we have influenced policies, developed best practices, and created a shared framework for the future of transport.

Our work, however, is far from over. As we look ahead, the challenges of urban congestion, climate change, and digital transformation demand even greater cooperation and innovation. The MaaS Alliance will continue to lead the way, advocating for user-centric, sustainable mobility solutions that work for cities, businesses, and individuals alike.

Our journey through key milestones

June 2014
October 2015
September 2017
September 2018
May 2018
July 2018
October 2019
March 2020
December 2020
March 2021
February 2022
October 2022
January 2023
September 2023
January 2024
March 2024
May 2024
April 2025
2014
2015
2017
2018
2018
2018
2019
2020
2020
2021
2022
2022
2023
2023
2024
2024
2024
2025
MaaS Alliance Launch in Helsinki
MaaS declaration ITS European Congress in Helsinki
MaaS Alliance established at ITS World Congress in Bordeaux
MaaS Alliance White Paper
MaaS Alliance White Paper “Guidelines & Recommendations to create foundations for a thriving MaaS ecosystem”
MaaS Alliance Vision Paper
MaaS Alliance Vision Paper: Passenger Rights in Multimodal Transport
MaaS 50 Members
MaaS Alliance reaches the number of 50 Members
MaaS Alliance recognised as the best organisation in the MaaS field by BusinessMaaS
MaaS Alliance signs Memorandum of Understanding Mobility on Demand / Mobility as a Service
MoU signed for MoD/MaaS Global Forum at ITS World Congress in Singapore
MaaS Alliance 100 members
MaaS Alliance reaches 100 members & celebrates 5 years
MaaS Alliance Measures Post-Covid
MaaS Alliance Proposes Measures for Post-COVID Mobility Transformation
MaaS Alliance Playbook published
MaaS Alliance is Member of Multimodal Passenger Mobility Forum - European Commission
MaaS Alliance selected as a member of Multimodal Passenger Mobility Forum (MPMF)
MaaS Alliance is Member of Expert Group on Urban Mobility - European Commission
MaaS Alliance selected as a member of the European Commission's Expert Group on Urban Mobility (EGUM)
MaaS Alliance Position Paper
MaaS Alliance Position Paper: Multimodal Digital Mobility Services (MDMS)
MaaS Alliance Driving Sustainability Image
MaaS Alliance White Paper on Driving Sustainability
MaaS Regulatory Models Paper
MaaS Alliance White Paper on Regulatory Models
Mobility4Users Community
Launch of the Mobility4Users Community
MaaS Alliance Position Paper
MaaS Alliance Position Paper: Growth and Future of Integrated Mobility
MaaS Alliance white paper on Corporate Mobility as a Service "CMaaS"
MaaS Alliance White Paper on Corporate Mobility as a Service "CMaaS"

MaaS Alliance Podcast – Mobility Shift Talk: Voices in Motion

A look back at how it all began

A podcast about the origins of MaaS Alliance back in 2014, its formal establishment a decade ago, its rapid growth, and the ongoing efforts to foster collaboration, overcome challenges, and build a sustainable, open mobility ecosystem.

Jacob Bangsgaard
First chairman of MaaS Alliance

Sampo Hietanen
One of the key pioneers behind the concept

Roelof Hellemans
Secretary general MaaS Alliance
Moderator

MaaS Alliance Members & Partners

Members
5T
Public Authorities
Public Authorities
ARTM – Autorité Régionale de Transport Métropolitain
Public Authorities
ATM (The Transport Authority from Barcelona)
Public Authorities
Belgian Ministry of Mobility
Public Authorities
Capital Region of Denmark
Public Authorities
City of Antwerp
Public Authorities
City of Buenos Aires
Public Authorities
City of Copenhagen
Public Authorities
City of Helsinki
Public Authorities
City of Milan
Public Authorities
City of Tampere
Public Authorities
Contra Costa Transportation Authority
Public Authorities
Department of Transport and Main Roads of Queensland, Australia
Public Authorities
DoT Victoria
Public Authorities
Dutch Ministry of Infrastructure and Water Management
Emt Madrid
Public Authorities
Public Authorities
Flemish Department of Mobility and Public Works
Public Authorities
Finnish Ministry of Transport and Communications
Public Authorities
FOT Switzerland
Public Authorities
GSA – European Global Navigation Satellite System Agency
Public Authorities
JCoMaaS
Public Authorities
Kent County Council
Public Authorities
Met Office
Public Authorities
MLIT – Japanese Ministry of Land, Infrastructure, Transport and Tourism
Public Authorities
Northamptonshire County Council
Public Authorities
Oregon Department of Transportation
Public Authorities
Oxfordshire County Council
Public Authorities
Provincie Noord Brabant
Public Authorities
Region Varmland
Public Authorities
Smart Dublin
Public Authorities
Solent Transport
Public Authorities
Transport Canberra & City Service directorate of ACT Government
Public Authorities
Transport for Greater Manchester
Public Authorities
Traficom
Public Authorities
TVV Lippu- ja maksujärjestelmä Oy
Public Authorities
Urban Transport Group
VerkéiersVerbond
Public Authorities
Public Authorities
West Midlands Combined Authority

MaaS Alliance Working Groups

The MaaS Alliance has three dedicated Working Groups addressing issues related to user needs, regulatory challenges, governance and business models, technology and standardisation.
Transport On Demand

MaaS fulfils users’ needs for mobility with a wide range of transport services for both travellers and goods, offering tailor-made transport on demand.

A Subscription Service

No need to buy travel tickets or sign up for separate transport accounts. Your MaaS account gives you need for a single monthly or pay-as-you-go subscription.

Creating New Markets

MaaS can offer new sales channels, access to untapped customer demand, simplified user account and payment management, and richer data on travel demand patterns and dynamics for transport providers.

Partners
The Autonomy Paris
Chalmers University of Technology
European Parking Association
EUI
FIA
FIA - Region I
Fira de Barcelona
Fisita
Intelligent Transport Systems UK
ITS America
ITxPT
Mobility Data
OASC
OMF
SAE International
Smart Ticketing Alliance
Transport Evolution Institute
University College London
World Resource Institute

Discover our Publications

Or contact the Secretariat if you wish to receive more information about the WGs.

Elected Board Directors

President, MaaS Alliance,
Global Public Transport Leader Mastercard

Vice President, MaaS Alliance
CEO ERTICO – ITS Europe 

Chief Technology Officer,
ATM Barcelona

Group Strategy Director, Transdev

Global Chief Marketing Officer, Endava

 Public Affairs Director, Europcar Mobility Group

Head of European Mobility – Enterprise Mobility

 COO Hafas / SMO-SW-MaaS

Product Manager Lead – WMCA