What is MaaS? – MAAS-Alliance

Mobility as a Service?

Mobility as a Service (MaaS) integrates various forms of transport and transport-related services into a single, comprehensive, and on-demand mobility service. MaaS offers end-users the added value of accessing mobility through a single application and a single payment channel (instead of multiple ticketing and payment operations). To meet a customer’s request, a MaaS operator hosts a diverse menu of transport options, including (but not limited to) public transport, active modes such as walking and cycling, ride/ car/bike-sharing, taxi, and car rental or lease, or a combination thereof. MaaS aims to be the best value proposition for users, societies, and the environment.

A successful MaaS service also brings new business models and ways to organise and operate the various transport options, with advantages for transport operators including access to improved user and demand information and new opportunities to serve an unmet need. MaaS aims to provide an alternative to using the private car that may be as convenient, more sustainable, help reduce congestion and constraints in transport capacity and be even cheaper.

Why do we need MaaS?

MaaS fulfils users’ needs for mobility with a wide range of transport services for both travellers and goods, offering tailor-made transport on demand. A MaaS service provider arranges the most suitable transportation means to meet a customer’s needs, whether public transport, taxi or car rental or even ride-, car- or bike-sharing.

MaaS also offers new opportunities for sales channels, access to untapped customer demand, simplified user account and payment management, and richer data on transport providers’ travel demand patterns and dynamics. The MaaS Alliance can help you position your business to take maximum advantage of this fast-growing new market opportunity. Learn more about how you can join the Alliance.

MaaS Alliance Working Groups

The MaaS Alliance has three dedicated Working Groups addressing issues related to user needs, regulatory challenges, governance and business models, technology and standardisation.

Transport On Demand

MaaS fulfils users’ needs for mobility with a wide range of transport services for both travellers and goods, offering tailor-made transport on demand.

A Subscription Service

No need to buy travel tickets or sign up for separate transport accounts. Your MaaS account gives you need for a single monthly or pay-as-you-go subscription.

Creating New Markets

MaaS can offer new sales channels, access to untapped customer demand, simplified user account and payment management, and richer data on travel demand patterns and dynamics for transport providers.

Member Testimonials

“SkedGo has been a member of the MaaS Alliance almost from the beginning. Our membership enables us to actively participate in shaping and growing the Mobility-as-a-Service sector. The Alliance brings together policy makers and industry stakeholders and has been instrumental in solidifying the role of MaaS as a tool to achieve more sustainable transport across the globe.”

“The City of Antwerp is a proud member of the MaaS Alliance. This membership enables us to co-create an open mobility ecosystem, putting the user at the center. The membership makes it possible for Antwerp to interact with both governmental organisations and private players and learn from all of them.”

“A sustainable, multimodal and inclusive mobility network, centred around public transport in concert with ride-hailing and active mobility, is crucial to help reduce dependency on private cars. MaaS can help tie all these together more seamlessly, ensuring more equitable and environmentally sustainable cities for all. Uber is honoured to partner with MaaS Alliance to create an enabling ecosystem founded on collaboration, trust and a level playing field.”

How can you join the MaaS Alliance?

The MaaS Alliance offers different levels of memberships.

Discover more about how you can join the Alliance or submit your interest by filling out a short form.