Intelligent Transport Systems Australia (ITS Australia), the peak body for the intelligent transport systems industry in Australia, together with the iMOVE CRC, has today announced a project to better understand what Mobility as a Service means for Australia and, importantly, what Australians think.

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ITS Australia, through the iMOVE CRC, are partnering with the Institute for Choice (University of South Australia), and leading transport stakeholders; Transport for Victoria, Transport for NSW, Translink, Department of Transport WA and Royal Automobile Association SA, and developing a MaaS consumer research report asking the question; What does MaaS mean for Australia, and what do Australians think?

Dr. Joffre Swait, research co-director at the Institute for Choice (I4C), said at a recent project working meeting that “MaaS promises to be an exciting new paradigm for the provision of transport services. I4C is delighted to be collaborating with partners in industry and government to help understand Australian consumers’ expectations and preferences for MaaS.”

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Read the full press release on the ITS Australia website here.