Mobility as a Service integrates various forms of transport and transport-related services into a single, comprehensive, and on-demand mobility service. To be successful, these platforms must provide aggregated access on demand to a range of transport modes from one digital interface, covering the maximum amount of ground. This allows users to plan and pay for journeys as packages of rail, bus, scooter, bike, taxi, car rental, and ridesharing options.
For this to be viable, the end-user experience of paying for multimodal journeys must be nearly effortless.
Imagine a journey between two nearby cities that spans a bus, a train and a hailed cab ride. If passengers must produce separate tickets for the bus and the train, before then having to reach for their wallets again to pay for the taxi, it becomes one more reason to opt for the convenience of their own car.
As a proposition, MaaS will win market share on the strength of its payment architecture across all transportation modes. This paper sets out the current candidates for MaaS’s optimal payment model, the present difficulties in establishing MaaS as a credible challenger to car use, and how the industry should respond to these obstacles.
Download the newly published whitepaper here.