Does MaaS have an impact on travel behaviour? Does MaaS correlate with urban development or impact the urban transport system?  Are the intended benefits of the MaaS service accepted by users? Does MaaS encourage a cardependent city? Does MaaS steal ridership from public transport? Is MaaS only attractive to a niche group of urbanites?

Maas Global soft-launched its MaaS application “Whim” in Helsinki, Finland in late 2016, followed by a full commercial launch in November 2017. At the time of this publication, Whim is arguably the only fully functional MaaS service in operation for at least one year. In this study, the first year’s travel data (2018) provided by Maas Global is being reviewed and compared to other sources of travel data in Helsinki, where possible.

Read the Study here