Imagine paying a flat fee for unlimited use of any public transport mode, including buses, trains, bicycles and a pre-set amount of taxi rides.

This is what Whim – an app created by Finnish firm Maas Global – hopes to offer to Singapore. Maas Global co-founder Kaj Pyyhtiäby said he aims to bring the service here “late this year (2017) or early next year (2018)”, said Kaj Pyyhtiä.

He was speaking to The Straits Times on the sidelines of the Emerging Smart and Clean City Solutions conference, held on Monday (Sept 18) at the Huone Events Hotel at Clarke Quay.

“An easy way to imagine it is as the Netflix or Spotify of transportation,” he said, pointing to the subscription-based model offered by the two on-demand entertainment services.

The full article is available on The Straits Times website here.