The MaaS Alliance

Building an open market in seamless, demand-based travel
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What is MaaS?

Mobility as a Service (MaaS) puts users, both travellers and goods, at the core of transport services, offering them tailor-made mobility solutions based on their individual needs. This means that, for the first time, easy access to the most appropriate transport mode or service will be included in a bundle of flexible travel service options for end users.

Transport on Demand

MaaS fulfils users’ needs for mobility with a wide range of transport services for both travellers and goods, offering tailor-made transport on demand. To meet a customer’s needs, a MaaS service provider arranges the most suitable transport means, be it public transport, taxi or car rental, or even ride-, car- or bike-sharing.

A Subscription Service

No need to buy travel tickets or sign up for separate transport accounts: your MaaS account gives you, your family or your company the freedom to choose the mobility you need, for a single monthly or pay-as-you-go subscription.

Creating New Markets

For transport providers MaaS can offer new sales channels, access to untapped customer demand, simplified user account and payment management, as well as richer data on travel demand patterns and dynamics. The Alliance can help you position your business to take maximum advantage of this fast-growing new market opportunity.

Working Together

The Mobility as a Service (MaaS) Alliance is a public-private partnership creating the foundations for a common approach to MaaS, unlocking the economies of scale needed for successful implementation and take-up of MaaS in Europe and beyond. The main goal is to facilitate a single, open market and full deployment of MaaS services.

All over Europe, MaaS initiatives are planned or starting up; the MaaS Alliance will help these to cooperate through a shared work programme engaging transport operators, service providers and users. Watch this webcast to learn more about MaaS or contact us for more information.

Four Working Groups address issues around MaaS single market development, user needs, regulatory challenges and technology. Their results will help create the foundations for a thriving MaaS network in Europe and beyond.

Single Market

Define the business rules for mobility and transport operators to ensure interoperability across Europe. The result will be the implementation of guidelines for a real single MaaS market.

End User Perspective

Identify end-user-related best practices, gaps, and opportunities related to emerging MaaS systems within the areas of service and design, economics and finance, social inclusion, environmental sustainability, and urban planning

Legal Perspective

Identify legal and regulatory barriers to MaaS both by country and from an overall European perspective. This will act as guidelines for public authorities on all levels to set the right legal framework to support MaaS deployment

Technical

Define MaaS principles regarding openness, single market with roaming, billing and clearing, multivendor capability. In addition to define and support open, standard based system architecture.

Elected Board of Directors

Jacob Bangsgaard

(President)
Director General, FIA Region 1

Anne Berner

Ministry of transport and Communication, Finland

Martin Howell

Director of External Affairs, Cubic Transportation Systems

Cees de Wijs

Chairman of the Board, ERTICO – ITS Europe

Erik Jonnaert

Secretary General, ACEA

Richard Harris

Director Communications and Marketing, Xerox

Nick Knorr

Programme Director, Catapult Transport Systems

Sampo Hietanen

Chief Executive Officer, MaaS Global

Michael Nielsen

General Delegate, IRU

Rasmus Lindholm

(Secretary General)
Director of Partnership and Communications,
ERTICO – ITS Europe

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MaaS Alliance is hosted by ERTICO – ITS Europe

Avenue Louise 326
1050 – Brussels