The MaaS Alliance

Building an open market in seamless, demand-based travel

Learn More

What is MaaS?

Mobility as a Service (MaaS) puts users, both travellers and goods, at the core of transport services, offering them tailor-made mobility solutions based on their individual needs. This means that, for the first time, easy access to the most appropriate transport mode or service will be included in a bundle of flexible travel service options for end users.

    Transport on Demand

    MaaS fulfils users’ needs for mobility with a wide range of transport services for both travellers and goods, offering tailor-made transport on demand. To meet a customer’s needs, a MaaS service provider arranges the most suitable transport means, be it public transport, taxi or car rental, or even ride-, car- or bike-sharing.

    A Subscription Service

    No need to buy travel tickets or sign up for separate transport accounts: your MaaS account gives you, your family or your company the freedom to choose the mobility you need, for a single monthly or pay-as-you-go subscription.

    Creating New Markets

    For transport providers MaaS can offer new sales channels, access to untapped customer demand, simplified user account and payment management, as well as richer data on travel demand patterns and dynamics. The Alliance can help you position your business to take maximum advantage of this fast-growing new market opportunity.


    The Mobility as a Service (MaaS) Alliance is a public-private partnership creating the foundations for a common approach to MaaS, unlocking the economies of scale needed for successful implementation and take-up of MaaS in Europe and beyond. The main goal is to facilitate a single, open market and full deployment of MaaS services.


    1. Single Market

    Define the business rules for mobility and transport operators to ensure interoperability across Europe. The result will be the implementation of guidelines for a real single MaaS market.

    2. End user perspective

    Identify end-user-related best practices, gaps, and opportunities related to emerging MaaS systems within the areas of service and design, economics and finance, social inclusion, environmental sustainability, and urban planning.

    3. Legal framework

    Identify legal and regulatory barriers to MaaS both by country and from an overall European perspective. This will act as guidelines for public authorities on all levels to set the right legal framework to support MaaS deployment

    4. Technical

    Define MaaS principles regarding openness, single market with roaming, billing and clearing, multivendor capability. In addition to define and support open, standard based system architecture.

    All over Europe, MaaS initiatives are planned or starting up; the MaaS Alliance will help these to cooperate through a shared work programme engaging transport operators, service providers and users.

    Four Working Groups tackle issues around MaaS single market development, user needs, regulatory challenges and technology. Their results will help create the foundations for a thriving MaaS network in Europe and beyond.

    Watch this webcast to learn more about MaaS.

    Board of Directors

    • Anne Berner – Ministry of transport and Communication – Finland
    • Sampo Hietanen – CEO – MaaS Finland Oy
    • Richard Harris – Xerox – Director Communications and Marketing
    • Martin Howell – Cubic Transportation Systems – Director, External Affairs
    • Jacob Bangsgaard – FIA Region 1 – Director General
    • Cees de Wijs – ERTICO – ITS Europe – Chairman of the Board
    • Michael Nielsen – IRU – General Delegate
    • Erik Jonnaert – ACEA – Secretary General
    • Nick Knorr – Catapult Transport Systems – Programme Director

    LogoERTICO_40 300
    MaaS Alliance Logo - Master



    Mobility as a Service webinar

    Mobility as a Service (MaaS) is a transport service model in which users’ mobility needs are met over a unified gateway that manages the whole trip and displays the most convenient transport services available. The concept has taken huge leaps towards implementation in the last years. This webinar was organised in teh framework of Viajeo […]


    MaaS, presented in Glasgow

    The Mobility as a Service concept was launched two years ago at the last ITS European Congress in Helsinki and it is now becoming a well-established business model, attracting interest of public authorities, service providers, technology companies. Following the trend and the interest of the ITS industry, this year Congress is hosting several sessions around […]


    Shareit to develop mobile application for Car and Ridesharing – Piloted in Turku Finland

    Helsinki 2.6.2016Helsinki 2.6.2016Shareit to develop mobile application for Car and Ridesharing – Piloted in Turku FinlandPayiQ and Shareit are to develop a mobile application for Car and Ridesharing in Mobility as a Service framework which will be piloted in the city of Turku in Finland together with MaaS operator Tuup. PayiQ is the leading mobile […]