The MaaS Alliance

Building an open market in seamless, demand-based travel
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What is MaaS?

Mobility as a Service (MaaS) is the integration of various forms of transport services into a single mobility service accessible on demand.

Transport on Demand

MaaS fulfils users’ needs for mobility with a wide range of transport services for both travellers and goods, offering tailor-made transport on demand. To meet a customer’s needs, a MaaS service provider arranges the most suitable transport means, be it public transport, taxi or car rental, or even ride-, car- or bike-sharing.

A Subscription Service

No need to buy travel tickets or sign up for separate transport accounts: your MaaS account gives you, your family or your company the freedom to choose the mobility you need, for a single monthly or pay-as-you-go subscription.

Creating New Markets

For transport providers MaaS can offer new sales channels, access to untapped customer demand, simplified user account and payment management, as well as richer data on travel demand patterns and dynamics. The Alliance can help you position your business to take maximum advantage of this fast-growing new market opportunity.

Working Together

The Mobility as a Service (MaaS) Alliance is a public-private partnership creating the foundations for a common approach to MaaS, unlocking the economies of scale needed for successful implementation and take-up of MaaS in Europe and beyond. The main goal is to facilitate a single, open market and full deployment of MaaS services.

All over Europe, MaaS initiatives are planned or starting up; the MaaS Alliance will help these to cooperate through a shared work programme engaging transport operators, service providers and users. Watch this webcast to learn more about MaaS or contact us for more information.

Four Working Groups address issues around MaaS single market development, user needs, regulatory challenges and technology. Their results will help create the foundations for a thriving MaaS network in Europe and beyond.

Single Market

Define the business rules for mobility and transport operators to ensure interoperability across Europe. The result will be the implementation of guidelines for a real single MaaS market.

End User Perspective

Identify end-user-related best practices, gaps, and opportunities related to emerging MaaS systems within the areas of service and design, economics and finance, social inclusion, environmental sustainability, and urban planning

Legal Perspective

Identify legal and regulatory barriers to MaaS both by country and from an overall European perspective. This will act as guidelines for public authorities on all levels to set the right legal framework to support MaaS deployment


Define MaaS principles regarding openness, single market with roaming, billing and clearing, multivendor capability. In addition to define and support open, standard based system architecture.

Elected Board of Directors

Jacob Bangsgaard


Thierry Willemarck

Vice President, President FIA Region I

Erik Jonnaert

Secretary General, ACEA

Zeljko Jeftic

Head of Global Innovation, IRU

Anne Berner

Ministry of transport and Communication, Finland

Nick Jones

Business Development Director, Government. Catapult Transport Systems.

Sampo Hietanen

Chief Executive Officer, MaaS Global

Andy Taylor

Strategy Director, Cubic Transportation Systems

They have already joined


MaaS Alliance is hosted by ERTICO – ITS Europe

Avenue Louise 326
1050 – Brussels