FISITA, the international membership organisation for the automotive and mobility engineering profession, is embracing the concept of Mobility-as-a-Service (MaaS) through a new Strategic Partnership with the MaaS Alliance.

Jacob Bangsgaard, President of the MaaS Alliance, said: “Our partnership with FISITA will be an invaluable asset as we strive to bring together the Mobility as a Service ecosystem. Private-use cars have long been the backbone of modern mobility. However, the recent growth of personalised mobility service options is challenging that status quo. Owning a car is no longer a must-have lifestyle choice.”

“We look forward to connecting with FISITA’s members to profile Mobility as a Service opportunities, such as new sales channels, access to untapped customer demand, advanced user account and payment management, as well as more robust data on travel demand patterns and dynamics.”

Kelly Williams, Director of Member Services at FISITA, said: “We welcome the MaaS Alliance as a Strategic Partner to FISITA, which will help foster greater inclusivity and collaboration across our sector. Over the last 6 months, our Industry Committee has been developing a mobility ecosystem map, which aligns perfectly with the partnership. As the mobility sector evolves, we are taking exciting steps into the next chapter of FISITA’s journey.”

Mobility as a Service (MaaS) is the integration of various forms of transport services into a single mobility service accessible on demand. The Mobility as a Service ecosystem includes services such as  WhimApp (by MaaS Global), currently available in Helsinki and trialled in parts of the UK; Ubeeqo, the car-sharing app already operating in major European cities such as London, Paris and Berlin; and, GoMore, the one-stop car-sharing solution covering Denmark, France, Norway, Spain and Sweden.

FISITA offers exclusive membership to global engineering societies and corporate organisations active within the mobility systems engineering industry. They can access a range of international technical events, knowledge sharing, committee activities and technical networking opportunities.

For more information about joining FISITA see: www.fisita.com