Mobility as a Service in Europe
March 18 - March 19
Mobility-as-a-Service (MaaS) has rapidly gained acceptance in Europe. Pioneering MaaS projects have been launched in cities such as Annemasse, Angers, Antwerp, Berlin, Birmingham, Dusseldorf, Gothenburg, Helsinki, Madrid, Manchester, Paris, Stockholm and Vienna in the past two years.
To accelerate the implementation of MaaS, the European Commission has launched three projects — MyCorridor, iMOVE and MaaS EU – under the EU Horizon 2020 programme. Going forward, the market size of MaaS is expected to increase at a compound annual growth rate of 35-40 per cent by 2025. Nearly three-fourth of this growth will be driven by cities in Western Europe. It is expected that MaaS will include not only public transport and private mobility service providers but also parking, electric vehicle charging, road toll collection, services at stations and other value-added services.
While MaaS presents opportunities to create a user-centric experience through transport behaviour analysis, there are concerns about data sharing and privacy. There are also questions on who should drive the integration of mobility options and value-added services – a private integrator or the transport authority. These concerns need to be resolved if the anticipated growth has to be achieved.
To learn about MaaS applications, discuss these developments and explore opportunities, Global Mass Transit is organising a conference on Mobility-as-a-Service in Europe: Plans and Opportunities; Technology and Solutions on March 18-19, 2020 at the InterContinental Amstel in Amsterdam.