Intelligent Transport Systems Australia (ITS Australia), the peak body for the intelligent transport systems industry in Australia, together with the iMOVE CRC, has today announced a project to better understand what Mobility as a Service means for Australia and, importantly, what Australians think.

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ITS Australia, through the iMOVE CRC, are partnering with the Institute for Choice (University of South Australia), and leading transport stakeholders; Transport for Victoria, Transport for NSW, Translink, Department of Transport WA and Royal Automobile Association SA, and developing a MaaS consumer research report asking the question; What does MaaS mean for Australia, and what do Australians think?

Dr. Joffre Swait, research co-director at the Institute for Choice (I4C), said at a recent project working meeting that “MaaS promises to be an exciting new paradigm for the provision of┬átransport services. I4C is delighted to be collaborating with partners in industry and government to help understand Australian consumers’ expectations and preferences for MaaS.”

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Read the full press release on the ITS Australia website here.