The new collaboration aims to address the common goal of door-to-door travel with a lower environmental impact together with Brightline Trains.
Brightline Trains, the only privately funded high-speed passenger rail system in the United States, has appointed software company Iomob to supercharge Brightline’s app with journey planning capabilities. As part of Iomob’s strategic plan to grow within the U.S. market, Brightline has become its first U.S.-based client. Iomob and Brightline focus on the common goal of door-to-door travel with a lower environmental impact.
The new partnership will bring exciting and unique innovations to the rail experience, including the ability to plan, book and pay for an entire journey across various transport modes. They offer a broad range of transport options to achieve Iomob and Brightline’s shared goal of empowering users while ultimately lowering the number of miles driven. Additionally, unlike other Mobility-as-a-Service (MaaS) providers, Iomob includes private cars in the mobility mix, ensuring smoother and more rapid adoption of multimodality within the general commuting public.
Through this partnership, Brightline plans to offer their current and future customers full door-to-door travel service, eliminating the gaps created by the first and last miles. By filling in these gaps, users can travel carefree: a user can travel from the front door to a Brightline station and then on to a final destination, all by using Brightline’s app. First and last-mile mobility options include public transit, micro-mobility, such as a bike or e-scooter, rideshare, and on-demand shuttles. Customers who choose to use their vehicle to arrive at the station can pre-book and pay for their parking through the app.
These additions to Brightline’s service offering further differentiate the company from its competitors while at the same time broadening its market, attracting new customers who may have previously preferred to travel in their own private vehicles.
“Anyone familiar with Brightline recognizes our commitment to creating the best guest experience in travel, and this new partnership will solve the long-standing question of the first and last mile,” said Patrick Goddard, President of Brightline. “Offering door-to-door connectivity will make Brightline more convenient for our guests and make our stations more accessible to those seeking the best transportation option in Florida.”
For Iomob, this partnership signifies a solid commitment to greener, more accessible, and seamlessly integrated journeys. With Brightline, Iomob incorporates U.S. rail as part of the global mobility-on-demand ecosystem.
Boyd Cohen, CEO at Iomob, says: “As an American, bringing Iomob’s mobility platform to North America is of particular significance. Our newly established collaboration with Brightline represents a great opportunity for Iomob to showcase how mobility-on-demand can best be deployed in a U.S. context. Having a forward-looking rail company like Brightline as a partner, we are confident that we can deliver a truly multimodal door-to-door experience to their customers. The strength of Iomob’s open mobility approach is that it is easily scalable and can be customizable to fit the needs of our clients across the U.S.”
Iomob is a software solution that creates a global mobility-on-demand marketplace. Iomob’s platform empowers cities, large transport companies and corporations to develop door-to-door journeys connecting buses, trains, cars, bikes, scooters and more. Travellers can find any service, see how it will take them to their destination, compare and combine options, and pay in any connected App. Iomob’s open mobility marketplace approach prioritizes service over customer ownership, dissolving the rigid barriers between transport providers of different modes and allows for intermodal mobility experiences through any digital interface.